Micro-Case Study: Stanley Cups — Explosive Popularity Through TikTok & Community Hype

What Happened? Stanley, a 110-year-old drinkware brand once associated with camping and older demographics, suddenly became one of the most talked-about lifestyle products worldwide. Their insulated “Quencher” tumbler became a viral sensation in 2023–24, selling out repeatedly and generating long queues, resale markets, and “drop culture” similar to sneakers. Why the Brand Gained Popularity TikTok …

Mastering Research and Writing with Generative AI

Harnessing the power of Generative AI, particularly tools like ChatGPT, marks a pivotal shift in how to approach research and writing. This isn’t about replacing human intellect but augmenting it, providing an unprecedented opportunity to elevate the way we work. The AI Revolution: A New Era of Thinking Automation has streamlined “doing” – repetitive tasks …