As organisations respond to the forces of globalisation, they are expanding beyond their local markets into international markets as multinational corporations (MNC’s) (Deresky, 2017). In a highly competitive international market, organisations are seeking the best team members to compete effectively and efficiently, regardless of their nationality (Mustajbašić & Husaković, 2016). Consequently, traditionally homogenous teams have …
Category: Business Management
Top ten tips for building a strong LinkedIn profile
LinkedIn is all about connecting, but before we connect, we look for what we have in common. That’s the key to putting together a profile that jump-starts conversation. Think of your profile as a way to promote your brand—a professional permalink, a fixed point on the web to promote your skills, your knowledge, your personality. …
How to Plan Brand Events and Differentiate Yourself from the Competitors
Victoria | 25 July, 2017 Imagine you had one shot to impress your clients and convince them that you’re better than your competition. How would you do it? Would you pour more money into your social media campaigns and ads? Would you publish the best ultimate guide on how your product or service can help people solve …