LinkedIn is all about connecting, but before we connect, we look for what we have in common. That’s the key to putting together a profile that jump-starts conversation. Think of your profile as a way to promote your brand—a professional permalink, a fixed point on the web to promote your skills, your knowledge, your personality. …
Category: Business Management
How to Plan Brand Events and Differentiate Yourself from the Competitors
Victoria | 25 July, 2017 Imagine you had one shot to impress your clients and convince them that you’re better than your competition. How would you do it? Would you pour more money into your social media campaigns and ads? Would you publish the best ultimate guide on how your product or service can help people solve …
Case Study: The Wickaninnish Inn
Case Study: The Wickaninnish Inn Located in Tofino, the Wickaninnish Inn (or “the Wick,” as it’s affectionately known) is a world-recognized high-end property famous for offering four seasons of luxury experiences on BC’s “wild coast.” But how does the Wick stay top-of-mind with tourism consumers? A quick look at their marketing mix offers some answers: …