In this paper, we review the phenomena and processes which, when viewed together, indicate the birth of a new education paradigm for students in higher education. Our approach to learning in particular is changed by digital tools. Our thinking process and learning methods are subject to development. This paper, while making references to this development, …
Category: Business Management
CASE STUDY – Managing Service Relationships
Executive Summary: This paper reports on the Quick service restaurant industry, analysing the service relationships from the perspective of McDonald’s, Burger King, and Subway. The report highlights the different strategies and tactical executions each chain utilises in order to compete and create a unique appeal for their target audience. It became evident that each company …