Category: Case Study

History & BackgroundIn 1883, two immigrant Argentines, Juan Echegaray (from Basque) and Robert Fraser (from Scotland), created a partnership for manufacturing low-cost jute soled canvas footwear – called Alpargatas – the inspiration for the name of the company. As immigrants flooded into Argentina, demand for this low-cost product grew quickly, allowing the company to first …

Make sure the benefits of any addition to an organization’s systems outweigh its costs. Martin Reeves (Senior partner, BCG). Simon Levin (Professor, Princeton University). Thomas Fink (Physicist and mathematician). Ania Levina (Project leader,BCG)

Richard Lynch: Strategic Management, 7th Edition, Pearson Education© Copyright Richard Lynch 2015. All rights reserved Under the strong and populist leadership of its chief executive, Sir Richard Branson, Virgin Group has pursued an opportunistic strategy to build a company with estimated annual sales of over US$10 billion by 2007. Starting from nothing in 1968, Virgin …