Case Study: The Wickaninnish Inn Located in Tofino, the Wickaninnish Inn (or “the Wick,” as it’s affectionately known) is a world-recognized high-end property famous for offering four seasons of luxury experiences on BC’s “wild coast.” But how does the Wick stay top-of-mind with tourism consumers? A quick look at their marketing mix offers some answers: …
Category: Case Study
Develop and Use Emotional Intelligence – Class activity
Scenario A You are the new General Operations Manager for Australian Hardware. Your Store Manager has had a stressful month. It is the end of the financial year and sales revenue in the Timber, Plumbing and Electrical departments are not on target, almost certainly due to increased competition from smaller operators competing for trade contractors’ …
The Concept Of Human2Human In The Response To COVID-19
Fernando AlmeidaUniversity of Porto elations between business and consumers have been graduallychanging. The Internet has given empowerment to customers bybecoming a primary channel for contact with businesses (Acar &Puntoni, 2016; Mohammad, 2020). Communication that used to be controlled by organizations is becoming increasingly bi-directional. Nowadays, there is not a clear and unequivocal differentiation about the …