What Happened? Stanley, a 110-year-old drinkware brand once associated with camping and older demographics, suddenly became one of the most talked-about lifestyle products worldwide. Their insulated “Quencher” tumbler became a viral sensation in 2023–24, selling out repeatedly and generating long queues, resale markets, and “drop culture” similar to sneakers. Why the Brand Gained Popularity TikTok …
Tag: Digital Media & Learning
Use of TikTok by brands: case studies
Case Study 1: Made by Mitchell (UK beauty/cosmetics) This is one of the most oft-cited success stories on TikTok Shop in Western markets. What happened During a TikTok Shop Summer Sale live event, Made by Mitchell sold one product every second over a 12-hour live, generating ~US$830,000. Within 24 hours, they crossed US$1 million in …
How to generate sales from social media
Social media has become a critical tool for businesses looking to engage with customers and drive sales. According to a survey by Hootsuite, 70% of businesses use social media to increase brand awareness, while 58% use it to drive sales. This blog will explore how businesses can use social media to generate sales, including tips …