Case Study 1: Made by Mitchell (UK beauty/cosmetics) This is one of the most oft-cited success stories on TikTok Shop in Western markets. What happened During a TikTok Shop Summer Sale live event, Made by Mitchell sold one product every second over a 12-hour live, generating ~US$830,000. Within 24 hours, they crossed US$1 million in …
Tag: Digital Media & Learning
How to generate sales from social media
Social media has become a critical tool for businesses looking to engage with customers and drive sales. According to a survey by Hootsuite, 70% of businesses use social media to increase brand awareness, while 58% use it to drive sales. This blog will explore how businesses can use social media to generate sales, including tips …
The digital labor of digital learning
One of the great deceptions of the ‘digital age’ is the idea that digital technologies tend to lessen the need for hard work and generally improve people’s working lives. Technology marketing will often promote the sense that new and exciting things simply get ‘done’ through digital technologies without the need for work at all. At best, most people …