Using GenerativeAI to Scale YourContent Operations

by HubSpot & Jasper Eight in 10 marketers say they plan to create more content next year than they did thisyear, according to Parse.ly’s 2022 Content Matters report. This is both a staggering figureand one that’s not surprising for content creators — it’s what they’ve grown accustomedto.Content demands rise and diversify yearly, but the strategies …

Brand awareness gains wings on social media

Abstract Brand values and the communication of them to customers, has become an integral part of marketing with the rise of social media use. Using social media as an active marketing initiative has also received a huge amount of attention in the media and amongst academics alike because of its ability to connect individuals together, …