What Happened? Stanley, a 110-year-old drinkware brand once associated with camping and older demographics, suddenly became one of the most talked-about lifestyle products worldwide. Their insulated “Quencher” tumbler became a viral sensation in 2023–24, selling out repeatedly and generating long queues, resale markets, and “drop culture” similar to sneakers. Why the Brand Gained Popularity TikTok …
Category: Digital Marketing
Use of TikTok by brands: case studies
Case Study 1: Made by Mitchell (UK beauty/cosmetics) This is one of the most oft-cited success stories on TikTok Shop in Western markets. What happened During a TikTok Shop Summer Sale live event, Made by Mitchell sold one product every second over a 12-hour live, generating ~US$830,000. Within 24 hours, they crossed US$1 million in …
Using GenerativeAI to Scale YourContent Operations
by HubSpot & Jasper Eight in 10 marketers say they plan to create more content next year than they did thisyear, according to Parse.ly’s 2022 Content Matters report. This is both a staggering figureand one that’s not surprising for content creators — it’s what they’ve grown accustomedto.Content demands rise and diversify yearly, but the strategies …