Abstract Brand values and the communication of them to customers, has become an integral part of marketing with the rise of social media use. Using social media as an active marketing initiative has also received a huge amount of attention in the media and amongst academics alike because of its ability to connect individuals together, …
Category: Digital Marketing
Top ten tips for building a strong LinkedIn profile
LinkedIn is all about connecting, but before we connect, we look for what we have in common. That is the key to putting together a profile that jump-starts conversation. Think of your profile as a way to promote your brand—a professional permalink, a fixed point on the web to promote your skills, your knowledge, your …
Implications of Traditional, Digital and Social Media for today’s marketers
Abstract Due to the rise of social media marketers face different challenges how to effectively convey their messages to their customers. The existing essay shows that marketers do not have to decide whether to implement digital media or traditional media only. In fact, digital media does not replace traditional means of communication and marketers must …