Victoria | 25 July, 2017 Imagine you had one shot to impress your clients and convince them that you’re better than your competition. How would you do it? Would you pour more money into your social media campaigns and ads? Would you publish the best ultimate guide on how your product or service can help people solve …
Category: Digital Marketing
THE ERA OF FAKE NEWS: DIGITAL STORYTELLING AS A PROMOTION OF CRITICAL READING
This paper considers the early stage results of the Media In Action project, particularly related with these two questions: What reflections arise when we consider digital storytelling in the context of the news processes in the training of teachers who work with children and young people? What are the most appropriate processes for such training, …
Change in Marketing Strategies due to New Media
Abstract: The concept of Marketing has changed with time. The first and foremost aim of marketing is to attract new customers. The second aim is to retain that customer. End of the last century witnessed a great revolution of in communication technologies. Apart from the tradition electronic media such as Radio, Television and Film, a …