What Happened? Stanley, a 110-year-old drinkware brand once associated with camping and older demographics, suddenly became one of the most talked-about lifestyle products worldwide. Their insulated “Quencher” tumbler became a viral sensation in 2023–24, selling out repeatedly and generating long queues, resale markets, and “drop culture” similar to sneakers. Why the Brand Gained Popularity TikTok …
Category: Digital Marketing
Using GenerativeAI to Scale YourContent Operations
by HubSpot & Jasper Eight in 10 marketers say they plan to create more content next year than they did thisyear, according to Parse.ly’s 2022 Content Matters report. This is both a staggering figureand one that’s not surprising for content creators — it’s what they’ve grown accustomedto.Content demands rise and diversify yearly, but the strategies …
The Impact of the Digital World on Management and Marketing
Grzegorz Mazurek, Jolanta Tkaczyk The turn of the 20th and the 21st century is considered to mark the onset of social changes referred to as the emergence of information society, founded on the basis of contemporary information and communication technologies and of its impact on the modern social and economic way of living. At present, …