Gen Z: Who they are and what is important to them.

Written by Khoros Strategic Services™, poweredby Khoros Intelligence and Talkwalker Like many generations before them, Gen Z, born between1997 – 2012, is entering adulthood with a defining moment at itsheels. While Gen Z was meant to step into a thriving economy,the Coronavirus flipped the script. They are now suffering stuntedcareer growth and limited spending opportunities. …