This paper considers the early stage results of the Media In Action project, particularly related with these two questions: What reflections arise when we consider digital storytelling in the context of the news processes in the training of teachers who work with children and young people? What are the most appropriate processes for such training, …
Category: Digital Marketing
Change in Marketing Strategies due to New Media
Abstract: The concept of Marketing has changed with time. The first and foremost aim of marketing is to attract new customers. The second aim is to retain that customer. End of the last century witnessed a great revolution of in communication technologies. Apart from the tradition electronic media such as Radio, Television and Film, a …
Brand awareness gains wings on social media
In today’s digital age, social media platforms have become the bustling marketplaces of the online world. Beyond personal connections and entertainment, these platforms offer businesses a powerful avenue to connect with their target audience and build brand awareness. By effectively leveraging social media, brands can soar to new heights and leave a lasting impression on …