Experts estimate that this year will be the breakthrough of artificial intelligence: computer systems will hire and train employees, Deep Pike will make us doubt what our eyes see, and stores will sell us more products by collecting and analyzing information about us. By Tal Shcaf Once, when we were told “artificial intelligence”, we would …
Case Study: The Wickaninnish Inn
Case Study: The Wickaninnish Inn Located in Tofino, the Wickaninnish Inn (or “the Wick,” as it’s affectionately known) is a world-recognized high-end property famous for offering four seasons of luxury experiences on BC’s “wild coast.” But how does the Wick stay top-of-mind with tourism consumers? A quick look at their marketing mix offers some answers: …
Develop and Use Emotional Intelligence – Class activity
Scenario A You are the new General Operations Manager for Australian Hardware. Your Store Manager has had a stressful month. It is the end of the financial year and sales revenue in the Timber, Plumbing and Electrical departments are not on target, almost certainly due to increased competition from smaller operators competing for trade contractors’ …