Abstract This paper will review how giant companies, especially in the field of technology, utilizing the big amount of data available for managers today, to improve their product or create a new one, and how manager taking decision method has changed to relay more on the data gathered from different sources. This is also known …
CASE STUDY – Improve Customer Service Delivery at Lube Mobile
Executive Summary This report aims to review and advice on the ways to retain and improve the customer service delivery, emphasising on the need of utilizing technology to help increases the customers’ base and their satisfaction. Vehicle owners have a few options when comes to meeting their vehicle repair needs. However, most of the times …
CASE STUDY – Managing Service Relationships
Executive Summary: This paper reports on the Quick service restaurant industry, analysing the service relationships from the perspective of McDonald’s, Burger King, and Subway. The report highlights the different strategies and tactical executions each chain utilises in order to compete and create a unique appeal for their target audience. It became evident that each company …