Abstract: The concept of Marketing has changed with time. The first and foremost aim of marketing is to attract new customers. The second aim is to retain that customer. End of the last century witnessed a great revolution of in communication technologies. Apart from the tradition electronic media such as Radio, Television and Film, a …
Top ten tips for building a strong LinkedIn profile
LinkedIn is all about connecting, but before we connect, we look for what we have in common. That is the key to putting together a profile that jump-starts conversation. Think of your profile as a way to promote your brand—a professional permalink, a fixed point on the web to promote your skills, your knowledge, your …
CASE STUDY – Managing Service Relationships
Executive Summary: This paper reports on the Quick service restaurant industry, analysing the service relationships from the perspective of McDonald’s, Burger King, and Subway. The report highlights the different strategies and tactical executions each chain utilises in order to compete and create a unique appeal for their target audience. It became evident that each company …