Case Study 1: Made by Mitchell (UK beauty/cosmetics) This is one of the most oft-cited success stories on TikTok Shop in Western markets. What happened During a TikTok Shop Summer Sale live event, Made by Mitchell sold one product every second over a 12-hour live, generating ~US$830,000. Within 24 hours, they crossed US$1 million in …
Why AI in the Legal Industry Needs Smart Caution – Not Blind Trust
In recent years, Artificial Intelligence (AI) has made its way into the heart of the professional world, becoming a powerful tool across industries—from healthcare to finance and, increasingly, the legal profession. Yet, as its presence grows, so too do the risks of misusing it. One alarming case recently brought the issue into the spotlight: a …
Mastering Research and Writing with Generative AI
Harnessing the power of Generative AI, particularly tools like ChatGPT, marks a pivotal shift in how to approach research and writing. This isn’t about replacing human intellect but augmenting it, providing an unprecedented opportunity to elevate the way we work. The AI Revolution: A New Era of Thinking Automation has streamlined “doing” – repetitive tasks …