Social media has become a critical tool for businesses looking to engage with customers and drive sales. According to a survey by Hootsuite, 70% of businesses use social media to increase brand awareness, while 58% use it to drive sales. This blog will explore how businesses can use social media to generate sales, including tips …
Artificial Intelligence (AI)
Artificial Intelligence (AI) is one of the fascinating fields in technology today. Machines can perform tasks that usually require human intelligence, such as recognizing speech, making decisions, and solving problems. AI has been around for decades, but recent advancements in computing power and machine learning algorithms have made it more potent than ever before. In …
How can managers motivate culturally diverse teams?
As organisations respond to the forces of globalisation, they are expanding beyond their local markets into international markets as multinational corporations (MNC’s) (Deresky, 2017). In a highly competitive international market, organisations are seeking the best team members to compete effectively and efficiently, regardless of their nationality (Mustajbašić & Husaković, 2016). Consequently, traditionally homogenous teams have …