As organisations respond to the forces of globalisation, they are expanding beyond their local markets into international markets as multinational corporations (MNC’s) (Deresky, 2017). In a highly competitive international market, organisations are seeking the best team members to compete effectively and efficiently, regardless of their nationality (Mustajbašić & Husaković, 2016). Consequently, traditionally homogenous teams have …
The Rise of Havaianas as a Global Footwear Icon
History & BackgroundIn 1883, two immigrant Argentines, Juan Echegaray (from Basque) and Robert Fraser (from Scotland), created a partnership for manufacturing low-cost jute soled canvas footwear – called Alpargatas – the inspiration for the name of the company. As immigrants flooded into Argentina, demand for this low-cost product grew quickly, allowing the company to first …