One of the great deceptions of the ‘digital age’ is the idea that digital technologies tend to lessen the need for hard work and generally improve people’s working lives. Technology marketing will often promote the sense that new and exciting things simply get ‘done’ through digital technologies without the need for work at all. At best, most people …
Tag: Digital Media
Digital Media Studies
Digital and media literacy in pre-service teacher education. A case study from Switzerland.
In the age of digitalization, Digital and Media Literacy (DML) has gained increasing attention in European compulsory education, blending insights and experiences from the media education and digital literacy domains. Teacher education, starting from pre-service education, is central for the actual integration of DML education in classroom practice. This article discusses the case study of …
Change in Marketing Strategies due to New Media
Abstract: The concept of Marketing has changed with time. The first and foremost aim of marketing is to attract new customers. The second aim is to retain that customer. End of the last century witnessed a great revolution of in communication technologies. Apart from the tradition electronic media such as Radio, Television and Film, a …