What Happened? Stanley, a 110-year-old drinkware brand once associated with camping and older demographics, suddenly became one of the most talked-about lifestyle products worldwide. Their insulated “Quencher” tumbler became a viral sensation in 2023–24, selling out repeatedly and generating long queues, resale markets, and “drop culture” similar to sneakers. Why the Brand Gained Popularity TikTok …
Tag: education
Use of TikTok by brands: case studies
Case Study 1: Made by Mitchell (UK beauty/cosmetics) This is one of the most oft-cited success stories on TikTok Shop in Western markets. What happened During a TikTok Shop Summer Sale live event, Made by Mitchell sold one product every second over a 12-hour live, generating ~US$830,000. Within 24 hours, they crossed US$1 million in …
Integrating Technological Pedagogical and Content Knowledge (TPACK) Framework with Peer Review of Teaching (PRT) to Enhance University STEM Teachers’ Teaching Practice with ICT
Introduction and Overview of the Research Background and Rational Integrating Information and Communication Technology (ICT) in education has become increasingly important in enhancing the teaching and learning experience. The TPACK framework integrates Technological, Pedagogical, and Content Knowledge and offers a robust structure for STEM teachers to incorporate technology into their teaching practices effectively (Mishra & …