Case Study 1: Made by Mitchell (UK beauty/cosmetics) This is one of the most oft-cited success stories on TikTok Shop in Western markets. What happened During a TikTok Shop Summer Sale live event, Made by Mitchell sold one product every second over a 12-hour live, generating ~US$830,000. Within 24 hours, they crossed US$1 million in …
Tag: marketing
How to generate sales from social media
Social media has become a critical tool for businesses looking to engage with customers and drive sales. According to a survey by Hootsuite, 70% of businesses use social media to increase brand awareness, while 58% use it to drive sales. This blog will explore how businesses can use social media to generate sales, including tips …
Top ten tips for building a strong LinkedIn profile
LinkedIn is all about connecting, but before we connect, we look for what we have in common. That’s the key to putting together a profile that jump-starts conversation. Think of your profile as a way to promote your brand—a professional permalink, a fixed point on the web to promote your skills, your knowledge, your personality. …