Change in Marketing Strategies due to New Media

Abstract: The concept of Marketing has changed with time. The first and foremost aim of marketing is to attract new customers. The second aim is to retain that customer. End of the last century witnessed a great revolution of in communication technologies. Apart from the tradition electronic media such as Radio, Television and Film, a …

Brand awareness gains wings on social media

In today’s digital age, social media platforms have become the bustling marketplaces of the online world. Beyond personal connections and entertainment, these platforms offer businesses a powerful avenue to connect with their target audience and build brand awareness. By effectively leveraging social media, brands can soar to new heights and leave a lasting impression on …

Top ten tips for building a strong LinkedIn profile

LinkedIn is all about connecting, but before we connect, we look for what we have in common. That is the key to putting together a profile that jump-starts conversation. Think of your profile as a way to promote your brand—a professional permalink, a fixed point on the web to promote your skills, your knowledge, your …