“To truly be a strategic business partner, HR professionals must anticipate and articulate both the key HRM opportunities and challenges, and step up as the internal expert to proactively enact and lead change, and demonstrate how HRM is, indeed, the source of sustained competitive advantage.” Introduction In recent years there is an increase in aware …
Implications of Traditional, Digital and Social Media for today’s marketers
Abstract Due to the rise of social media marketers face different challenges how to effectively convey their messages to their customers. The existing essay shows that marketers do not have to decide whether to implement digital media or traditional media only. In fact, digital media does not replace traditional means of communication and marketers must …