The present paper deals with possible positive and negative experiences of using online technologies in teaching and learning. Here, the word possible is central as completely generally applicable issues may hardly be traced. The aim of the paper is to highlight such advantages and disadvantages of online learning that tend to recur rather frequently in …
Change in Marketing Strategies due to New Media
Abstract: The concept of Marketing has changed with time. The first and foremost aim of marketing is to attract new customers. The second aim is to retain that customer. End of the last century witnessed a great revolution of in communication technologies. Apart from the tradition electronic media such as Radio, Television and Film, a …
Brand awareness gains wings on social media
In today’s digital age, social media platforms have become the bustling marketplaces of the online world. Beyond personal connections and entertainment, these platforms offer businesses a powerful avenue to connect with their target audience and build brand awareness. By effectively leveraging social media, brands can soar to new heights and leave a lasting impression on …