by HubSpot & Jasper
Eight in 10 marketers say they plan to create more content next year than they did this
year, according to Parse.ly’s 2022 Content Matters report. This is both a staggering figure
and one that’s not surprising for content creators — it’s what they’ve grown accustomed
to.
Content demands rise and diversify yearly, but the strategies behind how new
content is built don’t change much. When businesses needed to invest in more videos and
podcasts, content teams adapted. When longer-form LinkedIn thought leadership grew
popular, creatives embraced the challenge. Content producers can build great
content quickly but also feel the strain of creating assets without much time to take
a breath. Advancements in content forms can be great for marketing teams, but rarely are
there advancements that give creators more time to avoid burnout or ideate better.
Now, generative AI is here and positioned to be one of these time-saving tools.